ABOUT
MISSION: The campaign's goal is to engage, expand, and empower collaboration by US and global women's business, professional, and other groups not primarily involved in helping their members build
personal, family, community, national or world peace.
WHAT'S DIFFERENT ABOUT THIS CAMPAIGN?
There are numerous local, national, and global women's organizations, federations, movements, and groups educating and encouraging women to promote peace, some with decades of programs and progress. So what's different about this Women's Peace Campaign?
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IT DOESN'T COMPETE WITH EXISTING EDUCATION PROGRAMS OR MOVEMENTS.
IT SUPPORTS THEM. IT PROMOTES ALL IDEAS AND ACTIONS FOR PEACE.
The goal of the Women's Peace Campaign is to test the use of corporate public-influencing strategies to engage more women in doing whatever they can and are willing to do to promote world peace, starting with themselves and their families as the essential building blocks of all peace [see Lao Tse 12th century poem].
The strategy is to (a) build a coalition of as many women's organizations and associations as possible that do not now have a focus on peace to do what they can to educate and motivate their members; (b) provide them with sample materials and templates for communications modalities commonly used by national and global organizations and associations; (c) plan and coordinate a media kickoff event on UN International Day of Peace September 21; and (d) communicate with coalition participants before, during, and after kickoff to keep them involved and active.
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PROPOSED CAMPAIGN TIMETABLE
July 15 - First direct mail postcard invitations to CEOs of 2500 national and global organizations and associations to join Campaign Collaboration; email and phone follow up with top 250.
August 15 - Second direct mail invitations. Release downloadable sample materials and templates to all Campaign Coallaboration members.
September 15 - Third direct mail invitations.
September 21 - Campaign media kickoff event in conjunction with Pathways to Peace 40th Anniversary Celebration of International Peace Day. Campaign Collab participants launch their own programs to their members, their media.
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PLANNING AND COORDINATION
Planning was launched on International Peace Day 2023 by the nonprofit Ladies of All Nations International (LOANI) Peace Day Awards together with the Global Society for Female Entrepreneurs (GSFE) and The Legacy Factory, LLC.
Pathways to Peace, a 501(c)(3) organization that was the original sponsor of the International Day of Peace 40 years ago, is the Fiscal Sponsor of the campaign. The Legacy Factory is managing the campaign; founder and CEO Carol Liege is the Campaign Director. Donations and sponsorships can be paid through the Pathways to Peace website https://pathwaystopeace.org/donate.
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DONATIONS AND SPONSORSHIPS
Be sure to designate "Peace Campaign" and indicate whether it's a donation or sponsorship. Donations are 50% tax deductible in the United States as charitable contributions; sponsorships are 100% tax deductible as business expenses for advertising value or other business benefits.
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